---
title: "Ready, Set, Raise: Prepping Your End-of-Year Strategy"
description: Join us for a one hour webinar to gain valuable insights on prepping your nonprofit's end-of-year- strategy.
image: https://info.engagingnetworks.net/hubfs/Ready-set-raise-webinar-header-1.png
---

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LIVE WEBINAR ON DEMAND

### **Prepare your tech & campaign strategy for high-impact EOY donor conversion.**

*Editor's note: Gain access to a recording of a live webinar, hosted Sept. 9, 2026. Fill out the form to the right to access the full recording!*

Year-end giving remains the undisputed critical window for nonprofit revenue, but staying ahead requires more than just recycling last year’s email templates. Join digital strategy leaders from M+R and technology experts from Engaging Networks for an actionable look at how to prepare your end-of-year campaign for maximum impact.

In this deep dive, we’ll explore data-backed strategies and technical best practices designed to elevate your messaging, optimize conversion paths, and convert one-time holiday donors into long-term supporters.

In this session, you’ll learn how to:

- **Audit & Optimize Your Tech Stack**: Ensure your donation forms, sustainers flows, and payment processors can handle peak campaign traffic seamlessly.
- **Cut Through the Noise**: Craft compelling digital creative and multi-channel messaging based on M+R’s Benchmarks insights.
- **Leverage Personalization at Scale**: Use dynamic content and segmentation in Engaging Networks to deliver tailored supporter journeys.
- **Turn EOY Donors into Year-Round Givers**: Set up effective post-giving automation to drive retention into the new year.

**Meet your Presenters:**

- Liz Ertner, Senior Vice President, M+R
- Courtney Humphries, Managing Account Supervisor, M+R
- Carly Harris, Senior Business Development Director, Engaging Networks
- Noelle Butler, Associate Product Manager, Engaging Networks

### WATCH THE SESSION RECORDING TODAY

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