Prepare your tech & campaign strategy for high-impact EOY donor conversion.

Year-end giving remains the undisputed critical window for nonprofit revenue, but staying ahead requires more than just recycling last year’s email templates. Join digital strategy leaders from M+R and technology experts from Engaging Networks for an actionable look at how to prepare your end-of-year campaign for maximum impact.

In this deep dive, we’ll explore data-backed strategies and technical best practices designed to elevate your messaging, optimize conversion paths, and convert one-time holiday donors into long-term supporters.

In this session, you’ll learn how to:

• Audit & Optimize Your Tech Stack: Ensure your donation forms, sustainers flows, and payment processors can handle peak campaign traffic seamlessly.
• Cut Through the Noise: Craft compelling digital creative and multi-channel messaging based on M+R’s Benchmarks insights.
• Leverage Personalization at Scale: Use dynamic content and segmentation in Engaging Networks to deliver tailored supporter journeys.
• Turn EOY Donors into Year-Round Givers: Set up effective post-giving automation to drive retention into the new year.

Meet your Presenters:

• Liz Ertner, Senior Vice President, M+R

• Carly Harris, Senior Business Development Director, Engaging Networks

• Noelle Butler, Associate Product Manager, Engaging Networks