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From Clicks to Committed: A Smarter Path to New Donor Acquisition
Gain practical frameworks and real-world strategies to increase your donor base.
The fundraising landscape has changed. Fewer people are donating. Competition for attention is intensifying. And the tactics that worked a decade ago often deliver diminishing returns at a higher cost. This webinar brings together four sector experts to map out a more effective, sustainable path to new donor acquisition: from how to reach untapped audiences, to how to convert interest into long-term support and more.
What You'll Learn:
- Cost Control: Proven strategies to break through rising acquisition costs and donor churn.
- Untapped Audiences: How to identify and reach new segments that your current outreach could be missing.
- The Conversion Gap: Practical steps to turn initial "interest" or one-time clicks into sustained, long-term support.
- Creative Resilience: How to use stronger, smarter creative to stand out in a crowded digital landscape.
Meet your Presenters:
Mike Bird — Account Executive, Engaging Networks (Host & Moderator) Moderating the session, framing the platform perspective, and connecting discussion points to how Engaging Networks supports nonprofit acquisition strategy.
Amanda Lee — Sr. Director, The Aber Group Leading the narrative arc on digital acquisition strategy, from audience targeting and creative to measurement and brand investment.
Claire Kerr — Care2 Bringing the petition-to-donor model to life: How soft lead acquisition through petitions and advocacy actions can convert into committed financial supporters.
Michael Ragsdale — Holland Bloorview Kids Rehabilitation Hospital Sharing first-hand insights on how these partnerships helped redefine his strategy and scale results.
➡️ Register now to secure your spot! Can't make it live? No worries. Register anyway to receive the recording via email right after the session.